Getting Started

So you’ve decided to start a Tumblr blog. Congratulations! Starting a Tumblr blog for your brand or campaign is a quick, easy way to start engaging with our massive  community of creative, connected, & influential users.
You can get up & running on Tumblr in just a few quick steps:
  1. Go to
  2. Click on “sign up” in the upper right hand corner
  3. Enter your name and password and select your Tumblr username (this will appear in the URL of your blog, i.e. “”)
  4. Start posting, following and reblogging!

Congratulations, your Tumblr blog is now up and running! div class=”large”>

More Helpful Tips:

Customize your Theme
Because Tumblr lets you customize everything about your presence on the network, you can build a website that reflects your brand values in whatever format you like. Tumblr has over 1300 themes in our theme garden, each one customizable to suit your needs. You can also create something completely custom with HTML and CSS. Visit to get started, and explore more themes in the tumblr theme garden

Post different types of content
Tumblr makes it easy to post all sorts of content directly to your Tumblr blog. Experiment with photos, videos, quotes, audio and text. We’ve found that Tumblr users tend to like visual content, so the more images, animations, videos and infographics you use to communicate your message, the better. For examples of brands using different types of media effectively on Tumblr, check out the brands on the home page.

Follow, like, reblog
Unlike a regular blog, a Tumblr blog is all about two-way conversation. When you post your content on Tumblr, it becomes part of a network of over 40 million Tumblr users. To get the most out of the platform, you’ll need to actively engage with members of the community. The easiest way to do this is to follow other Tumblrs and like and/or reblog their content. You can follow any other Tumblr by clicking the “+ follow” button in the upper right hand corner of their blog. Once you start following a blog, its content will appear on your homescreen (known as the Dashboard). If you click on the “like” and “reblog” buttons in the upper right hand corner of another Tumblr’s post, you can publicly like that post or share it on your own blog, with a link to the original author. Liking and reblogging are two easy ways to start engaging with other Tumblr users and building goodwill in the Tumblr community. The more you like and reblog others’ posts, the more likely they will be to like and reblog yours. And the more your content gets reblogged, the more people will see it.

Tags are a great way to see what Tumblr users are already saying about your brand and the topics you care about. Try searching for tags using the “Search Tags” box on the right side of your Tumblr Dashboard (to start, try “fashion,” “science” or “video games”). If you press the “track” button on a tag page, you’ll create a link to that tag on your Dashboard, which allows you to easily keep track of new content associated with that tag as it’s being posted. Once you get a feel for which tags are already popular in the community, make sure you start adding tags to your posts. Tags make it easier for other users to find your content and increase the likelihood of your posts being reblogged. To find other Tumblr users outside of your existing network who share your interests, try following the users whose content appears on your favorite tag pages. 
Use Tumblr’s Post Types for Optimal Engagement on the Dashboard
When designing your theme & posting your content, it’s best if you  post videos as video posts and photos as photo posts instead of trying to embed external media in text post type. External images and videos in text posts have a click-activated display in the dashboard, which limits their overall visibility and reblog-appeal.

Should you ever need help with anything on Tumblr, our award-winning support team is always happy to answer your questions. Visit our help center anytime you have a question, and follow the Support Blog for helpful tips & tricks.

A Note About Tumblr Domains

Trying to register trademarked brand name that has been already claimed? In some cases, we can help. Please send a note to and include as much information as you can about your registered trademarks, domain registrations, and twitter handles to help expedite your claim.